Fred Krupp | environmentalist
Posted on November 20, 2008 - Filed Under Air Pollution, Curbing Pollution, Environmental Pollution, General, Global Warming, Land Pollution, Ocean Pollution, Pollution News, Water Pollution |
In the 1980s, "our informal motto was, 'Sue the bastards,' " says Fred Krupp, president of the nonprofit group Environmental Defense. Now that informal motto has evolved to something like: what bastards? When some of his staffers wanted to sue McDonald's over its use of polystyrene sandwich boxes, Krupp instead flew to Oak Brook, Ill., to meet with McDonald's President Ed Resni. "If we are trying to change opinions, we better understand what they think first," Krupp says. The two organizations teamed to find a solution. In the end, "we did not do a report to them, we did a report with them." By 1990, McDonald's had replaced its iconic clamshell with recycled paper and, based on recommendations in the report, slashed other solid waste.